The collective squirrel cage / by Nathan Jones

What, then, was man's true life? The utilitarian had a ready answer: it consisted in having more wants that could be supplied by the machine, and inventing more ways in which these wants could be varied and expanded. Whereas the traditional religions had sought to curb appetite, this new religion openly stimulated it: forgetting its hungry Olivers, who could with pathetic justice ask for more, it licensed its Bounderbys to unlimited consumption and surfeit. In the name of economy, a thousand wasteful devices would be invented; and in the name of efficiency, new forms of mechanical time-wasting would be devised: both processes gained speed through the nineteenth century and have come close to the limit of extravagant futility in our own time. But labor-saving devices could only achieve their end–that of freeing mankind for higher functions–if the standard of living remained stable. The dogma of increasing wants nullified every real economy and set the community in a collective squirrel cage.

Thus the universal use of the telephone has caused the abandonment of the far more economic written memorandum or postcard for brief intercommunication: the invention of the radio has caused the time-consuming human voice to displace the swift human eye even in the consumption of daily news: the cheapened cost of printing has added to the amount of needless wordage and unusable stimuli that assail modern man in newspaper, magazine, pamphlet, prospectus, folder, advertisement.

On the basis of its quantitative success, this untrammeled productivity and activity should result in boundless satisfaction: but its massive actual result is confusion, frustration, impotence. The mechanical expansion of human appetites, the appetite for goods, the appetite for power, the appetite for sensation, has no relation whatever to the ordering of the means of existence for the satisfaction of human needs. The latter process requires a humane scale of values and a priority schedule for their fulfillment which puts first things first. No such scale existed in the utilitarian ide. ology. Without critical inquiry it assumed that the new was better than the old, that the mechanical was better than the vital, that the active was better than the passive, that the financially profitable was a sufficient indication of the humanly valuable. All those unqualified assumptions were demonstrably false.

– Lewis Mumford in The Condition of Man (1944)